TietoEVRY – The Polite Type
Are you the Polite Type?
Disarming bullies one word at a time
The Polite Type is an open-source font that rewrites hurtful words, replacing them with more inclusive ones. The Polite Type is meant to be used for educational purposes, at schools or by parents – one way to approach this issue and to create a safe space for discussion.
The initial vocabulary for the font has been co-created with high-school-aged teenagers and youth from diverse backgrounds in Finland, together with The Children and Youth Foundation. In Sweden, the initiative is supported by Friends-organization. The project is open to NGOs committed to fighting bullying.
We want to create room for the important discussion to make the online world a safer, more inclusive place for everyone.
Join the discussion #thepolitetype
https://www.thepolitetype.com/
Client: TietoEVRY
Agency: TBWA\Helsinki
Production TBWA\Screen
Producer: Tuukka Tikkanen
Production Manager: Jonna Yletyinen
Executive Creative Director: Jyrki Poutanen, Mikko Pietilä
Creative Director: Markus Nieminen
Account Manager: Joona Stedt
Art Director: Fredrik StĂĽrmer
Designer: Atso Wilén
AC: Maria Hästbacka
Stylist: Aino Heiniö
Casting: Donna Maimon
Retouch: Astrid Lindroos
