When a furry family member first enters their new home, both pet and owner have new routines to get accustomed to. For a variety of reasons, these first days are a significant phase in the growth and development of a puppy. Forming a coherent pack and familiarizing with the new environment require spending some time together. Musti Group, the largest pet supply chain in the Nordics, offers the possibility of a paid, three-day parental leave for employees acquiring a puppy or kitten.
We organized a photo shoot for new puppy owners and their pets for them to have lasting memories from when their puppies were small.
Client: Musti Group
Production company: TBWA\Screen
Content strategist: Pauliina Perkiö
Photographer: Fanny Haga