Blood Tattoo studio

Collaboration with Veripalvelu and Legacy Tattoo Helsinki.

On February 2nd, the Finnish Red Cross Blood Service, and Helsinki tattoo studio Legacy Tattoo, came together to collaborate on an exciting event that promised to catch some glances. The event’s goals were double: not only were they hoping to spark some renewed interest in blood donations, but they were also hoping to educate on the issue of tattooed persons being illegitimate donors.

The artists at Legacy Tattoo have designed tattoos for the event. These tattoos function as a lifelong reminder about the importance of donating blood. Being marked for life by this tattoo shows a lifelong commitment to helping.

Client: Veripalvelu
Agency: TBWA\Helsinki
Production company: TBWA\Screen
Art Director: Joona Mantere
Production coordinator: Jaana Hiltunen
Photographer: Fanny Haga
Special thanks: Legacy Tattoo