Me MoniNaiset


When planning this campaign, our producer Annemi had an idea: what if we could have an all female production crew?

There was no greater ideology behind that, just a wish to work with talented women in our business and do something that at least we hadn’t done before.

Thank you for the whole crew and
especially for our client MeNaiset



Client: Sanoma

Agency: TBWA\Helsinki

Production TBWA\Screen

Producer: Annemi Kuusela

Creative Director: Heidi Taina

Art Director: Matti Virtanen

AC: Maria Hästbacka

Set Design: Studio Plenty

Stylist: Aino Heiniö

Muah: Satu Arvo

Casting: Donna Maimon

Retouch: Astrid Lindroos